Innovation in Motion: Our Evolution with AI

At our core, Lomo Watersport has always been an early adopter of technology to tell better product stories. Our journey didn't start yesterday; we have been going strong for over 20 years, and we’ve evolved alongside the industry—moving from the days of camcorders with tape and waterproof housings & tape-to-tape editing to digital non-linear video editing, and from physical sets to hybrid green screens and VR backgrounds. 

Just as features like layers, content fill, and masking have revolutionised photo editing in software like Photoshop.  Digital compositing, green screen and motion tracking have revolutionised video production with software like After Effects. 

Now, using Artificial Intelligence video generation is the next natural step in our creative evolution.

Why We Use AI In Some of Our Videos

Our primary goal is to show you exactly how our products work, how they look in the real world, and how their features can benefit you. To achieve this, we use a hybrid approach:

  • Hybrid Storytelling: We blend authentic physical footage with AI-generated visuals to demonstrate product capabilities that might be difficult or too expensive to capture with a real lens.
  • Information-Rich Content: AI allows us to create more detailed, descriptive, and versatile demonstrations, ensuring you have all the data you need to make an informed purchase.
  • Efficiency & Value: By adopting these latest technologies, we significantly reduce production overhead. This allows us to stay true to our D2C business model and business ethos. “Big brand quality without the big brand price”. We pass these savings directly to you, keeping our high-quality products affordable without sacrificing the quality of our service.

Our Commitment to Transparency

Technology should empower the customer, not confuse them. Our use of AI is a tool for clarity, not deception. We are committed to utilising the most advanced tech available to provide a superior viewing experience, ensuring that every frame helps you understand the value and functionality of what we create.

"We aren't just keeping up with the times; we are using the best tools available to make sure you see our products in the best light possible."